Rss Feeds and Search Optimisation

 

1. Create A Multi-Source Rss feeds to Internal Pages – When I say multiple
   its because the majority of people who add rss feeds, add one, and this will eventually look like duplicate content if the moons line up correctly, or if you simple get a feed that doesn't refresh that often and Google crawls your site and someone else's site and sees the same content. Although there is only a remote chance of this happening, I would still take the extra step to feed it via multiple feeder sites.
   

   This content should be placed on-page (within your content) rather than in your navigation. Most search engines will parse (remember) your navigation anyhow so the benefit of having the content in your navigation is minimal. Put it within the content, preferably near the bottom of the page above the footer. This means that each time the spiders return they will crawl through to the end to get to the fresh content. (Be sure your page is under 30-40kb)
   

   I use Power Rss for this. Or, if you have a Joomla site, this has a built-in feature that you can read about here: Joomla Simple RSS Feeder.