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Create a Small Google Adwords Account - 5 Great Reasons Why
Creating a small Adwords account will give you valuable information quickly, whether you are getting traffic or not. Look around for a $50 promotional coupon. Start out with a £/$100 account. Use this tool Keyword Elite to build your keyword list. This is the best tool I have used in close to 7 years of managing over 10 million in adwords campaign across all sectors, competitive or not. I won't get into the particulars; I'll just say get it and learn it. Put all your max bids at the minimum. Be sure to set up Google Analytics (add a dummy file to your server) and the conversion tracking (one line of code) into your thank you page to monitor what keywords are converting.
This will give you valuable information that you can use to improve your site like what keywords are converting into sales rather than just traffic,
5 Great Reasons Why
1. Test navigational elements for the best CTR
2. Track keywords to conversions to designate individual page creation
3. Identify primary and secondary keyword
4. Establish estimated conversion costs
5. Get a head start on traffic and sales
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