Bump Competitors Multiple Listings

1. Bump Your Competitors Multiple Listings Out of Google and Pick up a Position or Two
   

Every wonder why during a search
you find a competitor that has two pages listed above you? I call them kicker listings. The home page is always the second listing, and the first is an internal page that actually has relevant content.

Here is why this happens. When you submit a query Google looks at its rank and if they are close to each other in their results, they group them together. If you are showing up in the SERP's first couple pages then it is most likely that you are listed again much deeper in the results. But when two pages are close, like top ten, or top 20, then Google shows them side-by-side. The second, usually the index page, will be listed below and also indented.

By going into 'advanced search' the number of default result can be changed, or you can add this bit of code to the end of the url string that it shows after a search for your keyword, just after the search? And the results will be more refined. Add this 'num=8&' to the end of the url. This number may change the results, but if not reduce the number. This will show you where your competitor's second page should
actually
be.

Okay, so now should go back to the original search that showed the double listing. Within the search results look where your competitor is showing up, then look below his listings for a non-competitor. It could be anything, a video, a news story or a Wikipedia or eBay listing. Use the guide in Tip #11 to do some social bookmarking, or even link to the page from your website (preferably on a second level subdirectory).

What this will do is add a little boost to the non-competitive website and bump the 'kicker' listing that your competitor has, back to where he belongs, below your listing.

This is surprisingly easy and quick using a combination of bookmarks and back links. It may even boost your trust rating with Google by having an outbound link to a high ranking website.

Using this method on eBay sometimes provides a double-boost because if it is an auction rather than a store item it may drop off the SERP's once the auction is over.