Top 12 SEO Tips for 2012 (Including Panda & The Knowledge Graph)
TIP #2 OF 12 TOP SEO TIPS FOR 2012 

Target Misspellingsin your PPC and SEO strategies Now – Google Is making changes (well, they are changing back) to misspellings rather than the exclusive – 'Did you mean this?' or 'Here are the results for what we thought you meant' and 'click here if you actually want the results from your original search'. Target your competitions brands and any name brands that you carry.

This is most effective when setting up Adwords campaigns as Google has identified yet another potential profit center/hole that they believe they can squeeze a few more reddies from ppc managers.

"Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations," Google explained.

So it begs the question, what's going to happen to the Quality Score since it is based off of CTR and Landing Page conversions? How do we combat this? And if misspellings work for PPC, how will they work for SEO?

If I target one of the most expensive, as well as lucrative keywords like Mesothelioma?



Do I create landing pages for both PPC and SEO?

Here are some additional alternative common misspellings:
Mesotheieomia
Mesotheilioma
Mesotheiloma
Mesothelaoma
Mesothelemoa
Mesothelemona
Mesotheleomia
Mesothelianoma
Mesothelima
Mesothelimioma

I have only showed 10 misspellings. Using a misspelling tool like the one over onhttp://tools.seobook.com/spelling/keywords-typos.cgi can generate 230+ misspelled keywords using missed or extra keys and spaces, surrounding letters and reverse or duble letters.

esothelioma mersothelioma mesorhelioma mesothwelioma
msothelioma mfesothelioma meso5helioma mesothewlioma
meothelioma mefsothelioma meso6helioma mesoth3elioma
mesthelioma mdesothelioma mesoyhelioma mesothe3lioma
mesohelioma medsothelioma mesohhelioma mesoth4elioma
mesotelioma msesothelioma mesoghelioma mesothe4lioma
mesothlioma messothelioma mesofhelioma mesothrelioma
mesotheioma measothelioma mesotgelioma mesotherlioma
mesotheloma mesaothelioma mesotyelioma mesothfelioma
mesothelima mewsothelioma mesotuelioma mesotheflioma
mesothelioa meswothelioma mesotjelioma mesothdelioma
mesotheliom meesothelioma mesotnelioma mesothedlioma
mmesothelioma meseothelioma mesotbelioma mesothselioma
meesothelioma medsothelioma mesothwlioma mesotheslioma
messothelioma mesdothelioma mesoth3lioma mesotheklioma
mesoothelioma mexsothelioma mesoth4lioma mesothelkioma
mesotthelioma mesxothelioma mesothrlioma mesotheolioma
mesothhelioma mezsothelioma mesothflioma mesotheloioma
mesotheelioma meszothelioma mesothdlioma mesotheplioma
mesothellioma mesiothelioma mesothslioma mesothelpioma
mesotheliioma mesoithelioma mesothekioma mesotheluioma
mesotheliooma mes9othelioma mesotheoioma mesotheliuoma
mesotheliomma meso9thelioma mesothepioma mesothel8ioma
mesotheliomaa mes0othelioma mesotheluoma mesotheli8oma
emsothelioma meso0thelioma mesothel8oma mesothel9ioma
mseothelioma mespothelioma mesothel9oma mesotheli9oma
meosthelioma mesopthelioma mesothelooma mesotheloioma
mestohelioma meslothelioma mesothelloma mesotheliooma
mesohtelioma mesolthelioma mesothelkoma mesothellioma
mesotehlioma meskothelioma mesotheljoma mesotheliloma
mesothleioma mesokthelioma mesotheliima mesothelkioma
mesotheiloma mesorthelioma mesotheli9ma mesothelikoma
mesotheloima mesotrhelioma mesotheli0ma mesotheljioma
mesothelimoa meso5thelioma mesothelipma mesothelijoma
mesothelioam mesot5helioma mesothelilma mesotheliioma
nesothelioma meso6thelioma mesothelikma mesothelioima
jesothelioma mesot6helioma mesotheliona mesotheli9oma
kesothelioma mesoythelioma mesothelioja mesothelio9ma
mwsothelioma mesotyhelioma mesothelioka mesotheli0oma
m3sothelioma mesohthelioma mesotheliomq mesothelio0ma
m4sothelioma mesothhelioma mesotheliomw mesothelipoma
mrsothelioma mesogthelioma mesothelioms mesotheliopma
mfsothelioma mesotghelioma mesotheliomx mesotheliloma
mdsothelioma mesofthelioma mesotheliomz mesotheliolma
mssothelioma mesotfhelioma nmesothelioma mesothelikoma
meaothelioma mesotghelioma mnesothelioma mesotheliokma
mewothelioma mesothgelioma jmesothelioma mesothelionma
meeothelioma mesotyhelioma mjesothelioma mesotheliomna
medothelioma mesothyelioma kmesothelioma mesotheliojma
mexothelioma mesotuhelioma mkesothelioma mesotheliomja
mezothelioma mesothuelioma mwesothelioma mesotheliokma
mesithelioma mesotjhelioma mewsothelioma mesotheliomka
mes9thelioma mesothjelioma m3esothelioma mesotheliomqa
mes0thelioma mesotnhelioma me3sothelioma mesotheliomaq
mespthelioma mesothnelioma m4esothelioma mesotheliomwa
meslthelioma mesotbhelioma me4sothelioma mesotheliomaw
meskthelioma mesothbelioma mresothelioma mesotheliomsa
mesotheliomax mesotheliomaz mesotheliomza mesotheliomas

So what to do?

Do we create 233 landing pages? Do we keyword stuff? And how does this fit into Googles Latent Semantic algorithms? Do I need 230+ back links x whatever to rank for these terms?

I think the safe and most effective way to accomplish this would be to take the original top 10 most common misspelled keywords and use these for PPC and SEO purposes. For PPC I would actually create a misspelling adgroup, and for SEO create a few links using the misspelling, but also the surrounding misspellings. For PPC I would use all of the above keywords in the adgroup keywords. I haven't tried this yet but Google says where it used to reject misspellings, now it won't.

From an SEO standpoint I think I would start by creating a page about the misspelling of the term and link out to pages that actually use the misspelled term. I would install analytics and identify the top misspellings and concentrate on those.

Not a perfect strategy but if Google takes a second look at this in a month or two and decides its not worth confusing the Quality Score algorithm or its end-users and turns everything off then all your hard work will have gone to hell in a handbasket.

My other question is how will brand bidding fit into this scenario? Brand bidding (to some extent) is permitted in the EU but not in the US. In fact each country seems to be on a state-by-state (case-by-case) basis.



EXCEPT when its not in Google's favor;
Searching for Goggle you get;

But when you search for Biingo you get;

Funny thing though, Google will correct Goggle automatically and show Google, but when you search ALO instead of AOL (the most obvious choice considering its a top 100 global site - but a competitor!) AOL is not in the top 10 anywhere?

Thanks Google. This is a great move.

Of course I am a scuba diver and I wanted to find some new goggles but you turned up yet agan;

But heck, if TheFreeDictionary.com can't get it right then who are we but mere mortals?

So your guess is as good as mine as to what to do next, but misspellings are definitely back in the long tail and niche pool and what goes for Google doesn't always go for the rest of us...yet again. Ducks!

(oops, a misspelling. I wonder if Google will look at my emails and see its a word I tend to use and deliver me the correct spelling)