Thursday, February 02, 2012

Forex & Binary Options - Emerging Markets


Forex & Binary Options - Emerging Markets

There are some very exciting things happening in the Forex & Binary Options sector recently. Until recently you could be a Trader or you could be an Affiliate that drove traffic. More recently many companies are offering white-label sites. These are sites branded with your own name. They even furnish MT4 and 5 platforms as well as branded iphone applications.

Each has its own merits but the exciting thing I have been seeing is that many offer up to 50% commission. Now whether they offer this commission on deposits or actual profits, or they pay in percentages of pip for each trade (like 1/2 pip on the front and 1/2 pip on the back of each trade) is all in the traffic you can drive, but this is huge.

I operate primarily in the gaming sector globally and have always wanted to get into the Middle East/Arabic market (because I want to visit there more often) and this almost assures me of more travel opportunities as their culture basically prevents them from gambling of any kind, this will almost assuredly explode into a huge Affiliate market; and that's who I teach.

After being in the FX/BO sector for a couple years now, and doing what I do, I also see that it is a very soft market. Except for Google, most other Search Engines do not even offer a PPC opportunity in Arabic - not even FaceBook.

They do however offer organic search, which is free, and this market is very soft. SEO techniques I have used for years in the US & UK like subdomains with geo-targeting and other advanced SEO are not even in use on the currently top-ranking sites.

The only drawback to this unique opportunity is that you need to know Arabic, and much like the dialect in the rest of the world, there are many variations to learn in order to do effective SEO; especially if you are targeting long-tail terms. But don't let this discourage you. It took awhile but I found translators that knew the industry and what once seemed like a major hurdle, I don't even remember what it was like.

One more important detail tonote is to be very careful when researching white label offerings. Many fall short. Either they have less-than-attractive call centre support which will cause you to lose Traders, they don't offer the full package (like MT4), their commission structures are self-serving, or many other issues I have come across. Know what you are doing before you give your traffic to anyone.

I have done SEO or Search Engine Optimization for nearly 15 years now, primarily in the fiercely competitive gaming markets from the US (back when it was legal) to most of Europe. This consists of putting Gaming sites at the top of Google for terms like Poker. This also consists of managing PPC, (Pay Per Click) campaigns well over several million a month in the same sectors.

For the last 5 years though I have almost exclusively travelled the world teaching others how to do it themselves - for free. I chose to do this because their are a growing number of so-called SEO experts polluting the industry and I've been through this sort of thing before with self-proclaimed Webmasters - or someone that bought Front Page 5.0 and they immediately became a Webmaster.

I'm seeing this same thing happen in the Forex/Binary Option industry. At first it was rogue Traders giving bad advice for short revenue, then people selling robots/signal indicator subscriptions, now non-Independent Brokers selling themselves as such, when they are simply another level of Affiliate giving you a 'special deal' that's essentially just a sub-affiliate deal.

Although I see some incredible opportunities in this sector, and I am recommending all Affiliates (especially Gaming) look at this very carefully this is like any other online opportunities with the good, bad and the ugly.

If there is interest from enough readers' the Editors may be convinced to devote a section to SEO for Forex and BO and I'll help out anyone that asks, or you can email me at Gary@VanguardSEO.com


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