Here's the blowoff letter Google sends. Even though I sent the complete logs and IP addresses;
Hello Gary,
Thank you for your email and for sending us all the information about your logs. I understand that your web logs are showing non-US clicks even though your campaign is targeting the US. I would be very happy to assist you with this issue.
You may be noting more clicks in your web logs than in the AdWords statistics because your web logs are registering clicks due to natural search as well as advertisements. These natural searches can come from all over the world, and therefore their IPs may be internationally-based. Let me assure you, however, that we do not charge you based on clicks due to the natural search. You will only be charged based on clicks on your AdWords advertisements.
For our reports, we rely on our own servers' web logs to supply site traffic data. We guarantee that our reports only include clicks and impressions that our web logs indicate we have served. As stated in our Terms and Conditions, we require that all parties using Google AdWords services accept our metrics.
Since our results pages host your ads, we're able to detect and record all types of clicks to your ad. If you're looking for more accurate reports than your current web tracking system, many users have found that the weblogs from their server are more reliable for comparisons with our reports.
Additionally, Google's reporting technology may record clicks that other web tracking programs may miss. Some tracking programs may not register clicks that occur while the destination site is down, or they may have limitations on the kinds and sources of clicks that they detect.
- Google Network: Google displays ads on a growing network of search and content sites.
- Time discrepancies: Time discrepancies between different tracking programs can throw off estimates of clicks. Be sure to compare the appropriate time periods. All of our reports are accumulated on US Pacific Standard Time.
- IP selection: Your system may filter out visits from your IP address; however, AdWords does not. Also, if you currently use a shared ISP (such as AOL or Earthlink) you may be sharing one or more IP addresses with other users. Therefore multiple clicks from the same IP address could be legitimate clicks from multiple users, and each one would be reported as an individual, valid click within your account.
I hope I have addressed your concerns. If you have additional questions, please visit our Help Center at https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.
We look forward to providing you with the most effective advertising available.
Sincerely,
Danny
The Google AdWords Team
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